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Pointers on Finding the Best Web Designer

Choosing a web designer is a vital decision for your business, in view of the fact that a good website can expand your client base and a bad one can even shrink it.

Here are the most significant considerations to make before making your final choice:

> Do you think they’re interested in your business, judging by how much they ask you it? This is extremely important for they can’t possibly design a successful website unless they fully understand what you’re doing. Check out a few sites they’ve built before, and see how their style matches yours.
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> Ask them if they will take care of the graphics and layout design or just programming. If graphics is not part of their services, can they find an artist for you?
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> Do they use an efficient planning process that starts with the design phase, and if so, will there be formal reports on all decisions and discussions? Having some type of a website planning guide that you can work through together, will be very helpful.

> Inquire if search engine optimization is part of their services. It has to be. How can a pretty site if nobody knows it exists?

> Be aware of the fees.

Designers are typically paid $60 to $125 hourly, and a simple but high-quality website will probably cost around $2,500 to $5,000. The price increases with the addition of a newsletter, autoresponders, logo design, SEO or any extra feature.

> Find out not just how much you have to pay them, but how exactly you are expected to. Will it be monthly or with every milestone reached? Is a deposit required?

> Ask for client references and talk to them about how hard or easy it was to work with the designer. You need someone with exceptional project management and communication skills, and most importantly, tested and proven talent in web design.

> Be sure about who will maintain your site after the initial design; if they will, how much do you have to pay for it? If you have to maintain your own site, make sure they design it on a CMS platform, which is easier to work on.

> In the contract, it must be clear that you own the copyright to the whole website, from photos to coding and even your domain name, even if it was registered by the designer. In line with this, they should give you all original and editable source files so that’s it’s easy for you to make changes on your website, with or without the original designer.

> Finally, you have to like working with your chosen web designer. Otherwise, you may not find the results acceptable just because of your natural biases against them. And that will be a problem.